Monday, May 14th, 2012 at 9:26 pm ?
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
List Price: .95
Price: .33
You save: .62
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Tagged with: Business-to-Business ? Fundamentals ? Marketing ? Sales
Filed under: MLM
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