Businesses that don?t invest in Web marketing miss out on a large portion of potential clientele. Online marketing companies, such as Orange Soda, advise that organizations pay enough attention to their website development, Facebook pages, search engine optimization, and traffic statistics. Here are some of the strategies one can use to take advantage of the continuously growing Internet marketplace.
Building a Successful Website
If your business doesn?t have a Web design team, hire a professional design company to work on your website. Aim for the final product that is visually appealing. Internet users will quickly move on to the next link in the search results if your website looks poorly designed, cluttered, or hard to navigate. Make it easy for potential customers to take action as they browse the website. If you are trying to sell a product, place a large ?Buy? button next to the product?s name or description. Make sure that your website?s content is well written, unique, and relevant to the audience you are trying to reach. Set goals that you want your website to help you achieve, be it increasing online sales, making potential buyers aware of your product, or bringing more business into your brick-and-mortar store.
Utilizing Social Media Marketing Tools
Similarly to one?s website, a professionally designed Facebook or Twitter page can do a lot in attracting new business and keeping the returning customers interested. Many Web design companies specialize in creating visually appealing social media pages. It?s important to regularly post fresh content to your Twitter, Facebook, YouTube, and other social media accounts. Frequent updates help businesses gain more followers, and show their current audience that they remain trendy and relevant in the constantly changing marketplace. Reward your most active users by mentioning their names on your homepage and thanking them for the work they are doing in spreading the word. Hold contests to make your followers feel more actively involved with your business.
Using SEO Keywords
SEO marketing helps better place your website in search engine results. This is achieved with the help of keywords or the phrases that Internet users enter into search engines. Using an insufficient amount of keywords can make your website seem irrelevant and will not gain you a good search engine placement, while using too many will often cause search engines to consider you a spammer. So it is important to find the right balance. Using the same keywords throughout the website will limit your traffic to only the users who phrased their search using those particular words. Adding keyword variation will help you bring in additional traffic.
Keeping Track of Your Traffic Statistics
It?s important to know who your website visitors are, how much time they spend on any given page, where they come from, and how many of the views turn into the actual purchases. Such information helps website owners make decisions about updates needed to achieve the most business growth. If a low percentage of traffic comes from search engines for example, one needs to make better use of keywords to achieve better search engine rankings. A high home page bounce rate usually means that the website should be redesigned or that the page needs to have more calls for action. Many Internet marketing companies, such as Orange Soda, provide the tools to help website owners keep track of their user statistics and make the most out of their websites.
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Source: http://advertising.jeyamarticle.com/successful-online-marketing-tips-and-tricks/
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